How to Get Featured in The Independent
The Independent draws about 40.9 million monthly visits, holds a domain rating of 91, and publishes in about two weeks.
Scale and seriousness together
The Independent has about 40.9 million monthly visits at a domain rating of 91, which puts it level with The Sun for reach and in an entirely different register. It went digital-only in 2016 and became one of the largest serious news sites in the world.
For a business that needs to be taken seriously by a British audience, that combination matters. Tabloid reach usually costs you the register; broadsheet register usually costs you the reach. Here it does not.
The routes in
News with a public-interest dimension.
Comment and analysis, which it publishes at volume and where an expert view lands well.
Climate, health and social policy, subjects it covers with particular commitment.
Business and economy from the reader's side rather than the market's.
A placed feature, written and approved by you before it runs. That is what we handle, and it is a different product from an editor there choosing to write about you.
How long it takes
About two weeks. About average. Plan for the top of the range rather than the bottom, and remember your own approval sits inside the window rather than after it.
Links and indexing
Nofollow. No ranking authority passes, which is normal at a domain rating of 91. Buy it for the audience and the name, not for your rankings.
It indexes and AI engines read it, so the piece works as a citation when someone asks an assistant about you, not only as a link.
What gets turned down
Promotional framing.
Claims that would not survive a serious newsroom.
Stories with no public dimension, since the paper's subject is public life.
Who it suits
Businesses that need British credibility rather than British reach alone. Climate, health and social enterprise organisations. Experts with a view worth publishing. Professional services and advisers.
The short version
40.9 million monthly visits, domain rating 91, nofollow, about two weeks. Serious British journalism at a scale the serious papers usually cannot reach.
We write and place features in the publications our clients choose. About us
Frequently asked questions
01How do you get featured in The Independent?
Three routes: pitch an editor directly, be quoted as an expert in a piece they are already writing, or use a placement service. We write the article, you approve every word, and we secure the placement. The Independent draws about 40.9 million monthly visits and publishes in about two weeks.
02How long does it take to get published in The Independent?
About about two weeks from approval to publication, against a market average of roughly two weeks. Your own review sits inside that window rather than after it.
03Does The Independent give a do-follow link?
The Independent marks its outbound links nofollow, so no ranking authority passes. It is bought for the audience and the name. It is still indexed and still read by AI engines, which cite by content rather than by link attribute.
04Is The Independent a tabloid or a broadsheet?
Neither in format, since it is digital-only, but its register is the serious one. It has broadsheet editorial standards with an audience the size of a tabloid, which is unusual: reach and seriousness normally trade off against each other. For a business that needs British credibility, that combination is the reason to choose it.
