How to Get Featured in International Business Times
IB Times publishes across US, UK, Australia, UAE and Asia Pacific editions. Here is how to use that, and what coverage there involves.
Most publications give you one audience. International Business Times gives you a choice of which country reads you, and that is the part worth planning around.
One masthead, several editions
IB Times covers business, technology and world news across multiple regional editions, including the US, UK, Australia, Japan, the UAE and Asia Pacific.
The name is recognised internationally, which is useful on its own. The editions are more useful. A company expanding into the Gulf is better served by a story that runs for a Gulf readership than by the same story defaulting to an American audience that cannot buy from it.
Choosing the edition before the story
This is the step people skip. Decide which market needs to see the piece, then build the angle for that market.
A funding round reads differently to a UK audience than an Asia Pacific one. A company entering Australia has a local story to tell that is invisible in a US edition. If the piece is going to work, the market and the angle have to agree with each other.
What works and what does not
Business substance: expansion, funding, technology with a real mechanism, founders with a defensible view of where their sector is going.
What does not work is a company announcement with no stake for anyone outside the company. A reader has to finish the piece knowing something, or the coverage sits there doing nothing except existing.
Earned versus secured
IB Times runs staff journalism, and a journalist independently covering you is earned. That cannot be bought, and a guarantee attached to it is a sign to walk.
A written feature produced to your brief, approved by you and published on the masthead is a different product. It is real, it stays indexed, and it is a paid placement. Both exist. Only the second can be sold to you, and a provider worth using says which one you are getting the first time you ask.
Getting started
Publisive places clients in International Business Times and can target the regional edition that matches your market. We write the piece to your brief, you approve every word, and we tell you which route it takes.
We write and place features in the publications our clients choose. About us
Frequently asked questions
01Why do the IB Times regional editions matter?
Because they decide who reads the piece. A company expanding into the Gulf is better served by a story written for a Gulf readership than by the same story defaulting to a US audience that cannot buy from it.
02Which edition should I choose?
The one covering the market you are actually selling into, then build the angle for that market. A funding round reads differently to a UK audience than an Asia Pacific one, and the angle and the edition have to agree.
03Is IB Times coverage earned or paid?
Both exist. IB Times runs staff journalism, which nobody can sell. A feature written to your brief and approved by you before publication is a secured placement and a paid service.
