How to Get Featured in The Canberra Times

If your customer is a government department, almost every publication on a standard media list reaches the wrong people. This is the exception.

The capital's daily

The Canberra Times has covered the national capital since 1926, reporting politics, government, business and community news. It is read closely by the public service and the policy community.

Canberra is where policy is written and where procurement decisions are made. A feature in the capital's daily reaches public servants, contractors and advisers, which is an audience no consumer title reaches at any price.

The masthead is also nearly a century old, and that age carries its own weight with an institutional readership.

Who should care

Government and public sector suppliers, anyone working in policy or advocacy, and professional services firms selling into the public sector.

For everybody else it is a regional paper in a small city, and a national title will do more. The value here is entirely about who is reading, not how many.

What works

Substance with a policy or public interest dimension. What a change means in practice, what a supplier is actually delivering, what the evidence says.

This readership is professionally sceptical and reads carefully. Promotional language does more damage here than in most places, because the audience spends its working life reading submissions written in exactly that register.

Earned versus secured

A Canberra Times journalist deciding to cover you is earned coverage, and nobody sells it.

A written feature produced to your brief and approved by you before publication is a secured placement. It is a real article under a masthead that this audience has read for decades. It is also paid, and a provider should say so without being asked.

Getting started

Publisive places clients in The Canberra Times and across Australian national and regional press. We write the piece to your brief, you approve every word, and we tell you which route it takes.