How to Get Featured in Smart Company
Smart Company is a fixture of the Australian founder community. Here is what it covers and why its readership is unusually useful.
A general news mention tells a lot of people something vague. Smart Company tells a small number of people something they understand immediately, which for a founder is usually worth more.
Who is actually reading
Smart Company reports on Australian small and medium business, startups, funding and growth. It has been a fixture of the local founder community for years, and its readers are business owners plus the investors and advisers around them.
That readership is the asset. You do not have to explain what a seed round is, or why unit economics matter, or what you mean by churn. The audience arrives knowing, which means the piece can be about what you are doing rather than about definitions.
What earns a story
Growth with numbers attached, funding, hiring at a scale that says something, and founders willing to be specific about what went wrong as well as what worked.
Australian business media has a long-running appetite for the honest version of a story. A founder who explains a mistake in a way other founders can use is more publishable than a founder listing achievements.
The mistake
Pitching a company announcement as though the reader has a stake in the company.
Nobody outside your business cares that you reached a milestone. They care what the milestone implies about the market they are also operating in. Rewrite the story so the reader gets something out of it and it becomes publishable.
Earned versus secured
A Smart Company journalist deciding to cover you is earned coverage. Nobody sells it and nobody can promise it.
A feature written to your brief, approved by you before it runs, and published on the title is a secured placement. It is real and it stays indexed, and it is paid. Both are ordinary. Being unclear about which is which is not.
Getting started
Publisive places clients in Smart Company and across the Australian business and startup press. We write the piece to your brief, you approve every word, and we are straight about what the placement is.
We write and place features in the publications our clients choose. About us
Frequently asked questions
01Who reads Smart Company?
Australian business owners, founders, and the investors and advisers around them. That readership is the asset: you do not have to explain the basics, so the piece can be about the substance.
02What makes a story publishable there?
Growth with numbers attached, funding, hiring at a scale that means something, and founders willing to be specific about mistakes as well as wins. A founder who explains a failure other founders can learn from is more publishable than one listing achievements.
03Why do company announcements get rejected?
Because nobody outside your business has a stake in your milestone. Readers care what it implies about the market they also operate in. Rewritten that way, the same news often becomes publishable.
