How to Get Featured in the Vancouver Sun
The Vancouver Sun has covered British Columbia since 1912. For property and west coast business it reaches an audience Toronto titles do not.
Canadian media is often treated as one market run from Toronto. The west coast is its own thing, and the Vancouver Sun is how you reach it.
British Columbia's paper of record
The Vancouver Sun has covered British Columbia since 1912, reporting news, business, property and culture for Vancouver and the wider province.
Vancouver is Canada's Pacific business gateway, and its property market is watched nationally rather than locally. Coverage in the city's daily carries authority with a west coast audience that eastern titles simply do not reach.
Where it fits best
Property and real estate, west coast businesses, and companies with Asia-Pacific links, for which Vancouver is often the natural Canadian entry point.
Property is the strongest fit. The Sun covers the BC market closely, and for an agent, developer or investor a feature in the paper that reports on that market is more persuasive than a general business piece.
What works
A local stake and real information. Property coverage in particular rewards actual market knowledge: what is happening to prices, supply, demand or regulation, explained by somebody who works in it.
A company announcement with no provincial angle is the weakest possible submission here.
Earned versus secured
A Vancouver Sun journalist deciding to write about you is earned coverage, and it is not for sale.
A feature written to your brief and approved by you before publication is a secured placement. It is real, it stays findable, and it is paid. Ask which one you are being offered, and treat a hesitant answer as the answer.
Getting started
Publisive places clients in the Vancouver Sun and across the Canadian press. We write the piece to your brief, you approve every word, and we are straight about what the placement is.
We write and place features in the publications our clients choose. About us
Frequently asked questions
01Why not just use a Toronto title for Canada?
Because the west coast is its own market. Canadian media is often treated as one market run from Toronto, and a BC audience does not read it that way. The Vancouver Sun reaches a readership eastern titles do not.
02Who benefits most from Vancouver Sun coverage?
Property and real estate professionals, west coast businesses, and companies with Asia-Pacific links, for which Vancouver is often the natural Canadian entry point. Property is the clearest fit of the three.
03What makes a strong property story?
Real market knowledge: what is happening to prices, supply, demand or regulation, explained by somebody who works in it. A company announcement with no provincial angle is the weakest possible submission.
