How to Get Featured in the Toronto Sun
Toronto is Canada's commercial centre, and the Sun is a paper the city actually reads. Here is what that reaches.
A national Canadian title reaches the country. For a lot of businesses the country is not the point, because most of the commerce is in one city.
The city paper
The Toronto Sun covers news, politics, sport and entertainment for Canada's largest city, in the direct, accessible style its readers expect.
Toronto is Canada's commercial centre. A feature in a paper the city reads daily puts you in front of consumers and business owners in the market where most Canadian business actually happens.
The tone is worth understanding before you write for it. The Sun is plain-spoken and reaches a general readership, which means complicated or corporate writing lands badly.
Who it suits
Consumer brands and local services, Toronto-based businesses, and personal brands whose audience is a city rather than an industry.
If you sell to executives nationally, a business title fits better. If you sell to people in Toronto, this fits better than almost anything else.
What works
Something a general reader finds interesting without needing the background explained. A person, a local angle, a thing that affects the city.
Jargon is the enemy here more than anywhere. If the story cannot be told in plain language, it is not ready for this readership.
Earned versus secured
A Toronto Sun journalist deciding to cover you is earned, and nobody can sell that.
A feature written to your brief and approved by you before publication is a secured placement: a real article on the masthead, which stays indexed, and a paid service. Both are ordinary, and the only thing that should not be is ambiguity about which you bought.
Getting started
Publisive places clients in the Toronto Sun and across the Canadian city and national press. We write the piece to your brief, you approve every word, and we are clear about what the placement is.
We write and place features in the publications our clients choose. About us
Frequently asked questions
01Is a city paper better than a national title in Canada?
It depends on the buyer. If you sell to executives nationally, a business title fits better. If you sell to people in Toronto, the Sun reaches them more directly than almost anything else.
02What kind of story works for the Toronto Sun?
Something a general reader finds interesting without the background explained: a person, a local angle, or something that affects the city. Jargon is a bigger problem here than in most places.
03Can Toronto Sun coverage be bought?
A secured placement can be arranged, written to your brief and approved by you before publication. A journalist independently deciding to cover you is earned, and that is not for sale.
