How to Get Featured on Benzinga
Benzinga is financial media read by an active investing audience. Here is what it covers, who it reaches, and how to get a feature there.
Benzinga is not the biggest name in financial media. It is one of the more useful ones, because almost everybody reading it is there on purpose.
An audience that follows markets
Benzinga covers markets, stocks, crypto and business news for an active investing audience. Its readers are checking tickers, following earnings and making decisions with their own money.
For a fintech company, an investment firm or a financial adviser, that is the whole point. A general news title with ten times the traffic reaches a reader who has no interest in what you do. Benzinga reaches a smaller number of people who already do.
What belongs there
Anything a market-aware reader would stop for. Funding, product launches with a real mechanism behind them, commentary on something moving in the market, data from inside your business that says something about a sector.
The format rewards being specific. Vague claims about growth read badly to an audience that reads financial statements for fun. Numbers, mechanisms and a clear position do better.
The common mistake
Treating financial media as a credibility badge rather than a channel.
If you sell to consumers who have never thought about markets, Benzinga is the wrong purchase and a consumer title is the right one. The reason to be there is that your buyer is already there. If that is not true, the logo on your website does less for you than it appears to.
Two routes, and only one is for sale
Benzinga publishes staff journalism, and a Benzinga writer choosing to cover you is earned coverage that nobody can sell or guarantee.
Separately, a feature can be written to your brief and placed, with you approving every word before it goes live. That is a real published article that stays indexed and searchable. It is also a paid placement, which is a perfectly ordinary thing as long as the person selling it tells you so.
Anyone offering guaranteed Benzinga coverage is offering the second route. The problem is never that the route exists. It is being told it is the first one.
Getting started
Publisive places clients on Benzinga and across the financial press. We write the piece to your brief, you approve every word, and we are straight about what the placement is.
We write and place features in the publications our clients choose. About us
Frequently asked questions
01Who actually reads Benzinga?
An active investing audience: people following tickers, earnings and market news, often with their own money at stake. That makes it a strong fit for fintech, crypto, investment firms and financial advisers, and a poor one for consumer brands.
02Can you pay to be featured on Benzinga?
A secured placement can be arranged: a feature written to your brief and approved by you before it is published. Separately, Benzinga publishes its own staff journalism, and no one can sell or guarantee a staff writer choosing to cover you.
03Is Benzinga worth it for a consumer business?
Usually not. The reason to be in financial media is that your buyer is already reading it. If your customers have never thought about markets, a consumer title will do more for the same money.
