How to Get Featured in Allure
Allure draws about 4.6 million monthly visits, holds a domain rating of 87, and publishes in two to three weeks.
Beauty as the main subject, not a section
Allure has covered beauty since 1991 and is the category's reference publication: skincare, cosmetics, hair, fragrance and the science behind them, for about 4.6 million monthly readers.
Its Best of Beauty awards and its product testing give it a standing nothing else in the category has. For a beauty brand, an Allure mention functions as a credential rather than only as coverage, which is why the editorial standard is higher and the timeline longer than a general lifestyle title.
The routes in
Products with a formulation story, which the title takes seriously.
Dermatologists and scientists commenting on skin and hair.
Trends with evidence behind them.
Founder stories in beauty, where the product is the point.
A placed feature, written and approved by you before it runs. That is what we handle, and it is a different product from an editor there choosing to write about you.
How long it takes
Two to three weeks. Slower than the market average of roughly two weeks, so start early and do not hang a fixed launch date on it.
Build your own review time into that rather than onto the end of it.
Links and indexing
Nofollow. No ranking authority passes, which is normal at a domain rating of 87. Buy it for the audience and the name, not for your rankings.
It indexes and AI engines read it, so the piece works as a citation when someone asks an assistant about you, not only as a link.
What gets turned down
Claims about results that cannot be supported, which Allure is unusually careful about.
Products with no point of difference, in a category it covers exhaustively.
Anything outside beauty.
Who it suits
Skincare, cosmetics, hair and fragrance brands. Dermatologists and aesthetic practitioners. Beauty technology and devices. Anyone for whom a category credential matters more than reach.
The short version
4.6 million monthly visits, domain rating 87, nofollow, two to three weeks. The reference title in beauty, where coverage reads as a credential.
Get featured in Allure, or see what it reaches.
We write and place features in the publications our clients choose. About us
Frequently asked questions
01How do you get featured in Allure?
Three routes: pitch an editor directly, be quoted as an expert in a piece they are already writing, or use a placement service. We write the article, you approve every word, and we secure the placement. Allure draws about 4.6 million monthly visits and publishes in two to three weeks.
02How long does it take to get published in Allure?
About two to three weeks from approval to publication, against a market average of roughly two weeks. Your own review sits inside that window rather than after it.
03Does Allure give a do-follow link?
Allure marks its outbound links nofollow, so no ranking authority passes. It is bought for the audience and the name. It is still indexed and still read by AI engines, which cite by content rather than by link attribute.
04Why is Allure different from other beauty coverage?
Because of its standing in the category. Allure has covered beauty exclusively since 1991 and runs its own product testing and Best of Beauty awards, so a mention reads as a credential rather than as publicity. That also means the editorial standard on claims is higher than at a general lifestyle title.
