Chris Collins
An argument about how technicians get paid, running at the length it needed rather than as a quote in somebody else's piece.
Background
Chris Collins coaches service departments and hosts Service Drive Revolution with Adam Krey and Chris Hogland. What makes his read on the industry unusual is that he has clients on both sides of it, automotive and trucking, which means he sees the same argument pulling in opposite directions at the same time.
The brief
Technicians walking off the drive over flat-rate pay is the loudest thing happening in service departments right now, and most of the commentary on it picks a side in a sentence. His position does not fit in a sentence: he disagrees with the move to hourly and he understands exactly why technicians want it. A piece that gave him a line would have flattened that into whichever half sounded better.
How we approached it
The piece was built from his own material rather than from a questionnaire about his company, so the argument arrives in his terms. He had the full draft before anything went anywhere, and nothing published until he had approved every line. Placed with Grit Daily and carried in Apple News.
What it does now
The article runs the whole argument. Automotive technicians pushing from flat-rate to hourly while trucking service departments, with labour efficiency under 60%, push the other way. The Department of Labor training six thousand new technicians who will need time to reach pace. His actual position, which is that dealers do not need to drop flat-rate but do need to support it, down to the line he closes on: “We get what we deserve.” It is live, indexed, and it is what comes up when somebody in the trade looks him up.
What a feature does, and what it does not
A published article is not a lead generation channel and we will not pretend otherwise. What it does is change what exists when someone looks you up: a real, dated, indexed piece on a publication, written about your work, that keeps surfacing long after it ran.
That matters at the moment someone is deciding whether to take you seriously. It does not replace having something worth writing about.
Other client work
Your story, properly told
Tell us what you do and what you want to be known for. You approve every word before anything goes live.
Quick answers
01Where was Chris Collins featured?
Chris Collins was featured in Apple News in the article "Is 2026 the Year of Service Drive Socialism?".
02How did Publisive Media approach Chris Collins's feature?
The piece was built from his own material rather than from a questionnaire about his company, so the argument arrives in his terms. He had the full draft before anything went anywhere, and nothing published until he had approved every line. Placed with Grit Daily and carried in Apple News.
03What does the published Apple News article do for Chris Collins?
The article runs the whole argument. Automotive technicians pushing from flat-rate to hourly while trucking service departments, with labour efficiency under 60%, push the other way. The Department of Labor training six thousand new technicians who will need time to reach pace. His actual position, which is that dealers do not need to drop flat-rate but do need to support it, down to the line he closes on: “We get what we deserve.” It is live, indexed, and it is what comes up when somebody in the trade looks him up.