Shahryar Sadree
Getting the underlying idea right first, then writing the feature around it.
Read the published articleBackground
Shahryar's work centres on timing and alignment: the argument that when you do something matters as much as how well you do it. It is the kind of framing that is easy to state and easy to render meaningless, because the words themselves are abstract enough to mean almost anything.
The brief
So the work was not really writing. It was getting the idea into a shape a reader could hold on to before a single sentence of the article existed. If we had started drafting from a questionnaire, the result would have been fluent and empty.
How we approached it
We spent the early part of the process on questions rather than copy, working out who he is and what he is actually trying to build, and only then wrote the feature. He approved the piece before publication.
What it does now
The article is live on NY Weekly, permanently indexed, and articulates a position that previously only existed in conversation. It gives prospective clients something to read before they ever speak to him.
In their own words
“Great experience from start to finish. They asked for some insight into who I am and what my goals are and they did a great job articulating it. David's strong communication throughout the process also made the experience more of a positive one. Marketing is how you look to your potential prospect. These people know what they're doing.”
What a feature does, and what it does not
A published article is not a lead generation channel and we will not pretend otherwise. What it does is change what exists when someone looks you up: a real, dated, indexed piece on a publication, written about your work, that keeps surfacing long after it ran.
That matters at the moment someone is deciding whether to take you seriously. It does not replace having something worth writing about.
Your story, properly told
Tell us what you do and what you want to be known for. You approve every word before anything goes live.