Insika AI
Siara Nazir and Insika AI, profiled on MSN among five founders turning bold ideas into industry-changing businesses.
Read the published articleBackground
Siara Nazir has spent more than two decades inside marketing organizations. She founded Insika AI, an AI decisioning engine built under Inovient.io, and is an AI advisor to Silverside AI. She has spoken at The Wall Street Journal's Executive Forum on Artificial Intelligence, and in 2019 built an intent-based revenue accelerator for Autodesk.
The brief
Insika AI sits in a crowded category, and a list of platform features would have read like every other martech pitch. The profile had to show why someone who has personally managed every marketing channel built it, and who it is for.
How we approached it
The profile opens with the problem she kept seeing, teams adding tool after tool while the core issues went unsolved, and brings in her track record as the reason to take her answer seriously. It closes by naming who the platform is for: CMOs, growth marketing leaders and CEOs running complex businesses. The piece was approved before it went live.
What it does now
The profile is live on MSN as part of a five-founder feature, a permanent, indexed article that explains what Insika AI does and who it serves.
What a feature does, and what it does not
A published article is not a lead generation channel and we will not pretend otherwise. What it does is change what exists when someone looks you up: a real, dated, indexed piece on a publication, written about your work, that keeps surfacing long after it ran.
That matters at the moment someone is deciding whether to take you seriously. It does not replace having something worth writing about.
Other client work
Marcus Straub
A coaching philosophy that needed room to breathe, published as a full feature rather than a profile blurb.
NY WeeklyShahryar Sadree
Getting the underlying idea right first, then writing the feature around it.
MSNTom Wolf, CPA
An accountant running a clemency campaign, written as the news story it actually was.
NY WeeklyFlixora
Why Martins Osuofia built Flixora, published in NY Weekly as the platform opened global film distribution to Nollywood filmmakers.
MSNMayer's Harvest
How Gabor Oszter brought Mayer's handcrafted Hungarian syrups to North America, profiled on MSN among five founders.
MSNSky SEO Digital
Bryan Wisotsky and Sky SEO Digital, profiled on MSN as the SEO expert helping businesses win in the age of AI search.
Your story, properly told
Tell us what you do and what you want to be known for. You approve every word before anything goes live.